So-Mo

2023Small GrantsOther

12 Dec

Written By Lynne Dickens

Fasten Up for Your Future

Amount awarded

£25,000

Completed

2023

Making roads safer for…

Drivers and passengers

Project summary

This project followed the ‘Message not received’ Seatbelts - the unseen problem project.

Following the success of the initial project against national comparators, Transport for West Midlands funded a pilot to build on the proof of concept to broaden the geography and reach of the original project.

As part of the pilot, a series of videos and posters were launched as an online social media campaign: "Fasten up your Future".

Additional funding from The Road Safety Trust allowed for an evaluation that measured the impact of the project by understanding the reach, visibility and the behavioural change delivered by the online media campaign. This allows the pilot to be finely tuned for further roll out in the future.

The following three videos were used as part of the campaign:

West Midlands

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.