RAC Foundation

Small GrantsYoung Drivers2023

22 Jul

Written By Lynne Dickens

DriveFit 2.0

Amount awarded

£50,000

Completed

2025

Making roads safer for…

All road users

Project summary

The DriveFit 2.0 project is committed to significantly improving road safety education for young road users.

Building on the success of the award winning DriveFit project, this research aimed to enhance the attitudes and intentions of pre-drivers, ultimately leading to a reduction in road collisions and incidents among this demographic.

This project has redesigned the DriveFit intervention, making it more accessible for school and college settings, incorporating educational theory and active learning components to improve road safety education for young road users.

The research aims to enhance the attitudes and intentions of pre-drivers, ultimately leading to a reduction in road collisions and incidents among this demographic. With the support of local Fire and Rescue Services, the impact of DriveFit 2.0 on student attitudes and intentions regarding road safety has been evaluated.

Project evaluation report →

Organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.