Nottingham Trent University

2023Small GrantsOther
Written By Lynne Dickens

Development of an on-road tractor-based VR assessment and training tool for agricultural drivers

Amount awarded

£49,745

Due to complete

2024

Making roads safer for…

Other

Project summary

Working in collaboration with The Farm Safety Foundation, Nottingham Trent University aims to develop a validated 360-degree hazard test focused on on-road tractor safety training and driving skills.

The test will help shift the focus of current safety training from at-work to on-road risk. The test will feature key hazards filmed on real roads. Validity will be evaluated via a behavioural study.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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