National Young Rider Forum

2023Small GrantsMotorcyclists

21 Nov

Written By Lynne Dickens

The view from the saddle: What perspective works best for a motorcycle hazard perception test?

Amount awarded

£51,594

Due to complete

2025

Making roads safer for…

Motorcycle

Project summary

Motorcyclists are over-represented in crash statistics - an improvement in the hazard perception skills of riders could help reduce collisions.

However, traditional car-perspective hazard tests are unlikely to impact rider hazard perception skills as they do not reflect the typical hazards riders face on the roads. This project aims to produce a good quality, motorcycle specific hazard perception test tailored to the needs of riders.

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Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.