The Kier Foundation
Persuading professional drivers that hands-free phones are as dangerous as hand-held phone calls
Amount awarded
£29,839
Completed
2024
Making roads safer for…
All road users
Project summary
This project focused on tackling the use of mobile phones whilst driving within the scope of professional drivers, building on the work of the Mobile: Engaged compendium.
It examined the reasoning for breaching zero hands free policy by professional drivers and produce a video, grounded in behavioural change theory. The video is widely available to help reduce distraction-based collisions in fleet drivers across the UK.