SoMoCo
Fasten up your Future – Replicability Trial
Amount awarded
£64,127
Due to complete
2027
Making roads safer for…
Drivers and passengers
Project summary
This project seeks to test replicability of impact from a previous successful behavioural intervention, ‘Fasten up Your Future’. This project will assess whether the impact achieved in the West Midlands with the original Trust-funded SoMoCo project can be replicated in three other areas, presenting similar characteristics without the need for adaptation or further tailoring of video content.
Demonstrating a comparable level of replicability would confirm that the videos exert a consistent behavioural influence beyond the West Midlands, indicating strong potential for national scaling.