Road Safety Foundation (in collaboration with University College London, Royal College of Art, Oxfordshire County Council and others)

Understanding road safety for neurodivergent children and developing a Safe System response


Amount awarded

£153,211

Due to complete

2027

Making roads safer for…

Pedestrians


Project summary

Anecdotal evidence suggests neurodivergent people face increased road risk. This project will investigate road safety challenges experienced by neurodivergent children to create a robust evidence-base on road risks, the particular challenges neurodivergent children face, and the impact on their lives.

Analysis of the findings using the Safe System approach will develop recommendations for action and strengthen existing interventions.

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Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

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University of Leeds (in collaboration with Leeds City Council and West Yorkshire Combined Authority)