Imperial College London

2025Pedestrians

3 Feb

Written By Lynne Dickens

Pedestrian Interactions with Connected and Autonomous Vehicles (PedICAV)

Amount awarded

£384,231

Due to complete

2028

Making roads safer for…

Pedestrians

Project summary

The project will support the rollout of a safe and inclusive Connected and Autonomous Vehicles (CAV) futures by understanding and analysing pedestrian-CAV interactions, with a specific focus on vulnerable pedestrians.

Based on the analysis of their interaction with CAVs in a risk-free environment, the project will produce guidelines that can inform CAV design, road infrastructure design and policies for road users.

View organisation website →

London

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.