Addenbrooke’s Charitable Trust

Drivers2016

5 Apr

Written By Lynne Dickens

Targeting road injury prevention

Amount awarded

£90,000

Completed

2021

Making roads safer for…

Drivers

Project summary

Funding of £90,000 was awarded to Addenbrooke’s Charitable Trust to work with Cambridgeshire and Peterborough Road Safety Partnership, in order to look in detail at crashes that cause severe injury and death, in particular examining the types of drivers that are involved in these crashes. This innovative project brought together partners from the Local Authority, Emergency Services, Higher Education and Cambridge University Hospitals to explore whether prevention strategies targeted at groups of drivers similar to those considered culpable for crashes, rather than targeting groups who are likely to be injured, have an impact on road safety.

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East of England

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

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And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.