Staffordshire University

Routes to speed safety: Understanding and measuring the contribution of Community Speedwatch - a partnership between Gloucestershire Police and Staffordshire University


Amount awarded

£24,532 (Phase 1)
£9,716 (Phase 2)

Completed

2026

Making roads safer for…

All road users


Project summary

This project was carried out in two phases.

During phase one, Staffordshire University provided an evaluation of the effectiveness of Community Speed Watch (CSW) throughout Gloucestershire to help engage with drivers and communities around the issue of speed.

The research found that CSW can empower local communities, improve perceptions of safety and encourage drivers to slow down, while also highlighting the importance of consistent police support, feedback to volunteers and stronger evidence to assess long-term impact. The findings identified opportunities to improve the operation and evaluation of Community Speed Watch schemes nationwide.

An infographic was produced to highlight the findings in a more visual format.

Phase two of this project examined the effectiveness of Community Speed Watch (CSW) outcome letters as behavioural interventions. Drawing on survey responses from 785 drivers, Community Speed Watch data and academic evidence, the research found that while revised letters alone are unlikely to reduce speeding consistently, they can positively influence driver behaviour.

The study recommends introducing nationally standardised Community Speed Watch letters and practices, alongside improved data collection, to strengthen the scheme's effectiveness, consistency and credibility across the UK.

A two-page summary, along with an infographic, have been produced alongside the final report, to help police forces and CSW volunteers to understand the key recommendations.

Lynne Dickens

Lynne is currently a part-time freelance website designer and marketer. Formerly trading full-time as Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It was all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in the team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. Collectively, we can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

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