Road Safety GB

Agile Fund

4 May

Written By Lynne Dickens

Mature Drivers Conference

Amount awarded

£5,000

Completed

2026

Making roads safer for…

Older Drivers

Project summary

A one-day national conference for road safety professionals, focusing on mature driver safety.

The UK’s population is ageing, with the proportion of people aged 65 and over increasing year-on-year. As a result, the number of mature drivers is also on the rise. Government data shows there were more than 6 million people aged 70 or over with a full driving licence in the UK as of September 2024.

This conference - hosted by Road Safety GB and supported by GEM Motoring Assist, The Road Safety Trust & Waymo - will bring together road safety professionals and those committed to supporting mature drivers to maintain their independence while at the same time enhancing their safety.

Organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.