Insight and Impact Ltd

Small Grants2025
Written By Will Harris

Developing Behaviourally Informed Guidance for Using Virtual Reality (VR) in Road Safety Education

Amount awarded

£29,700

Due to complete

2027

Making roads safer for…

All road users

Project summary

Virtual reality (VR) is becoming an increasingly popular tool for road safety education across the UK, particularly for engaging young and high-risk road users. However, practice varies widely and often relies on trauma-based content that research shows is unlikely to support meaningful behaviour change. There are currently no national standards guiding how VR should be designed, delivered, or evaluated. This project will fill that gap by developing the UK’s first national, evidence-based and behaviourally informed guidance for VR road safety interventions.

Will Harris
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