Brunel University

Small Grants PlusPedal Cyclists2021

7 Apr

Written By Lynne Dickens

An immersive reality intervention to improve young cyclists’ ability to detect and perceive hazards as they navigate road junctions: a collaborative safe cycling pilot study

Amount awarded

£31,492

Completed

2022

Making roads safer for…

Pedal cyclists

Project summary

Brunel University, in partnership with London Borough of Hillingdon and The Bikeability Trust, piloted the use of digital technology to improve primary school children’s ability to safely navigate junctions on a bicycle.

This video introduces the project and you can download the final report by clicking the green button below the video.

Read the Final Report for the project here:

Final Report →

London

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.