AA Charitable Trust for Road Safety and the Environment

Small GrantsDrivers2020

7 Apr

Written By Lynne Dickens

Young rural drivers

Amount awarded

£20,000

Completed

2021

Making roads safer for…

Drivers

Small red hatchback racing along a country road

Project summary

This project, supported by partners Agilysis, researched and identified the 10 riskiest rural roads for young people in the UK. This analysis of the data on rural road risk will inform an educational campaign about the specific dangers for new drivers. The project aims to work with driving instructors, schools and youth organisations to deliver targeted messages in key locations identified through the research.

Download report →

Organisation website →

Interactive road map →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.