Funding awarded to improve road safety

Road safety sign at road junction

The Road Safety Trust has awarded approximately £300k of funding to eight organisations across the UK to help improve road safety.

The Road Safety Trust is dedicated to making the UK’s roads the safest in the world. The Small Grants Plus Programme was opened in September to applications that responded to changing road use and emerging road safety issues as a result of the Covid-19 pandemic.

Grantees of the funding are charities, local authorities, and a community group, and have been awarded between £20k and £50k, respectively.

The British Horse Society and Cycling UK have teamed up together to address the 20,000 road casualties involving a horse or cyclist and will provide an educational video that aims to humanise individuals rather than their mode of transport.

The Parliamentary Advisory Council for Transport Safety (PACTS) will be looking at safety issues around private e-scooter use. The project has an important synergy with the evaluation of the e-scooter rental scheme trials which started in 2020 and will help inform legislative decisions.

The Road Safety Foundation will assess the safety of the active travel schemes that were implemented by local councils during the Covid-19 pandemic and explore the risks to vulnerable road users.

Brunel University, in partnership with London Borough of Hillingdon and The Bikeability Trust, aims to pilot the use of digital technology to improve primary school children’s ability to safely navigate junctions on a bicycle.

An additional four organisations also received funding and will be announced in due course.

Sally Lines, Chief Executive of The Road Safety Trust said:

“We were really pleased to be able to open for applications in September 2020 following the cancellation of our Major Grants Theme. The Small Grants Plus Programme allowed us to provide funding to help offer road safety solutions that were a result of the pandemic.

“We had 52 applications for this round of funding. Today we are announcing four of the eight organisations that have received funding and will be announcing the additional four in advance of them beginning their projects.

“We have carefully assessed that all eight projects will help us achieve our vision of zero deaths and serious injuries on UK roads.”

The Road Safety Trust is the largest independent road safety grant giver in the UK and funds vital research and practical interventions committed to reducing the number of people killed or injured on UK roads.

Since it was established in 2014, the Road Safety Trust has awarded grants worth £3.7m to 49 different projects.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
Previous
Previous

Further projects announced for funding to improve road safety

Next
Next

Call for high quality applications for funding technology-focussed road safety projects