Funding announced for road safety projects

Main Grants Programme
Written By Lynne Dickens

Launching our 2021 Main Theme Grants Programme

Funding for public and private organisations, registered charities and not for profits, has been announced. Grants are available for projects that explore how technology can reduce road offending and improve road safety.

Road safety technology image with graphics overlaying the evening, busy city road scene

The Road Safety Trust, a charity dedicated to making the UK’s roads the safest in the world, will open its Main Theme Programme to applications on 25 February. The 2020 funding was postponed due to the Covid-19 pandemic but is being reinstated for 2021.

The Road Safety Trust is the largest road safety grant giver in the UK and funds vital research and practical interventions committed to reducing the number of people killed or injured on UK roads.

Since it was established in 2014, the Road Safety Trust has awarded grants worth £3.7m to 49 different projects. Grants are available for up to two or three years depending on the programme and can range from £10,000 up to £200,000.

Sally Lines, Chief Executive of the Road Safety Trust said:

“We had to postpone this round of funding in 2020 due to the Covid-19 pandemic, but we are pleased to be able to re-introduce it for 2021. The use of developing and emerging technologies will have even more of an impact on the way we live in 2021. We would like to see a focus on the innovation that is happening throughout the UK and projects that demonstrate resilience to and take account of challenges relating to Covid-19.”

“We want to use this grant scheme to really explore and benefit from the use of technology to improve road safety and in turn help us work towards our vision of zero deaths and serious injuries on UK roads.“

The Main Theme Programme will open for applications from 25 February 2021 until 19 April.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

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