Christmas campaign to target drivers who drink or take drugs

CEO's Blog
Written By Lynne Dickens

The National Police Chiefs’ Council has announced officers will be out in force across the UK to ensure road users and the wider community are kept safe from harm this festive season right through Christmas until the New Year. With increased policing to target those who choose to drink or take drugs and drive during the Christmas period.

Sally Lines, CEO of the Road Safety Trust said:

“Any campaign that helps make our roads safer has the Trust’s support. It is dangerous to drink and/or consume drugs before driving so we urge people not to do this at all before getting into the driving seat. The Department for Transport estimates that there were 290 fatalities in 2017 where a driver/rider was over the drink drive limit for Great Britain. There are no official statistics for drug driving but Police Forces across the UK have increased the number of saliva-based drug tests and PACTS confirms the use of drugs as a contributory factor to collisions.

“Every driver is different and even a small amount of alcohol or drugs can affect the speed of your reactions and compromise your ability to drive. To stay safe, it is best to totally avoid alcohol or drugs if you are driving.”

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

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