University of the West of England

All Road Users2019

18 Jun

Written By Lynne Dickens

Design development of side road crossings

Amount awarded

£117,383

Completed

2023

Making roads safer for…

All road users

Project summary

The aim of the UWE project was to provide a basis for better side road designs, so that risk for road users is reduced.

This was achieved by analysing and categorising different types of provision, investigating the risk reduction of different designs, understanding how road users behave in different circumstances, and why they behave in the way they do. The team at UWE Bristol expects this well researched evidence base to underpin future design standards and guidance and help make roads safer for everyone.

The Road Safety Trust grant allowed them to explore in depth the issues linked to the design of side road layouts and the way priority is offered to different users. Understanding user behaviour allowed them to provide recommendations for principles to be adopted for further developments in making streets more comfortable, attractive and safe for all users.

Watch the video above for an introduction to the project and click the buttons below to view or download the project reports.

View the final report →

View the focus group report →

View the observation and collisions report →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.