Lincolnshire Police

All Road Users2021
Written By Lynne Dickens

How can digital evidence submissions from the public (eg. from ‘dash cams’) be used more effectively to reduce road offending and improve road safety?

Amount awarded

£148,506

Completed

2024

Making roads safer for…

All road users

Project summary

Lincolnshire Police and Keele University received funding to explore how ‘dash cam’ and ‘head cam’ technology can be used to reduce road offending and improve road safety.

Approximately 6,000 pieces of digital footage are sent into police forces in England and Wales every month, suggesting a growing public appetite for this approach as a way of making roads safer. This project aims to explore the opportunities, and potential challenges, arising from the increasing use by the public of ‘dash cam’ and ‘head cam’ technologies.

By working with Police Forces across the UK and a variety of road users, this project established how this footage can be used to contribute to road safety and provide guidance on the consistent handling of it.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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