National Fire Chiefs Council (R&D)

All Road Users2017

26 Oct

Written By Lynne Dickens

Extrication in trauma (EXIT Project)

Amount awarded

£62,242.48

Completed

2022

Making roads safer for…

All road users

Project summary

This ground-breaking, award-winning, project has revolutionised the approach emergency services take when responding to motor vehicle collisions, to reduce both deaths and disabilities.

The research studied the effect of extrication techniques applied to casualties following road traffic collisions.

It found that the ‘gold standard’ for extrication used since the 1960s - in which patients could remain in the vehicles for on average 30 minutes as slow, careful movements were used to avoid potential spinal injuries – was increasing the rate of death and injury.

Their research recommendation, that self-extrication should be delivered wherever possible with the extrication goal of minimising entrapment time, has now been adopted by emergency services in the UK and further afield.

The project won the Premier Prince Michael Road Safety Award in 2022.

Final report →

Delphi study →

Case study →

Organisation website →

England & Wales

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.