Deirdre O’Reilly
Trustee and member of Road Safety Initiatives Committee
Deirdre has over 30 years of experience in social and behavioural transport research, enabling and encouraging the use of high-quality, timely evidence based-approaches to improving transport policy, practise and investments.
She currently heads the Customer Insights and Behaviour Change Group at National Highways, ensuring understanding people, communities and stakeholders is at the heart of decision making.
Prior to that she spent over 20 years at the Department for Transport delivering technical inputs to national and international road safety policy and developing and understanding the impacts of a wide range of interventions from small innovative approaches to large scale complex interventions. At DfT she specialised in road user safety research and evaluation, collaborating with public, private and 3rd sector partners as well as academia. This was followed by a period leading social, behavioural and evaluation analysts at DfT covering a broad mix of transport research, beyond safety, from new technologies to sustainable travel and issues relating to health, social inclusion and accessibility.
She is a Visiting Professor in Transport Studies at UCL.