West Mercia Police

West Mercia Police


Green Light safety app (Drive VR)

Year awarded


Amount awarded

£35,000 + £2,250 of Impact Funding

Project duration


Due to complete


Making roads safer for…

All road users

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Project description

Ever thought about how easily a split-second decision could change the rest of your life? DriveVR is an innovative new app from the Safer Roads Partnership in Warwickshire and West Mercia, produced for young drivers and passengers aged 17-25.


A Virtual Reality app, available on the Apple Store. Intervention is used in West Mercia.


Drive VR has been promoted at ‘Green Light’ workshops held in schools and colleges in Hereford and Worcestershire. It has the aim of improving young people’s road safety by helping them understand the consequences of poor decisions and providing ways of managing peer pressure. App downloaded over 11,500 times. Promoted via Facebook and First Car.

The app has been designed to work with Google Cardboard VR and other compatible virtual reality headsets (Compatible mobile device required). Videos can also be viewed in 360 without a headset.

To download the free app, visit www.drivevr.co.uk and follow the links to the Apple App Store or the Google Play Store.